What Could Sustainable Teacher Recruitment Campaigns Look Like?

Written by Emma Sheppard
Emma founded The MTPT Project, the UK's charity for parent teachers, in 2016 when on maternity leave with her first child. She has 12 years experience as an English teacher, Lead Practitioner and ITT Lead, and now runs The MTPT Project full time.
When I trained to teach in 2010, I was drawn into the profession by the motivation to Make a Difference. I wanted to be a Changemaker; to have Social Impact; to Do Good. And I was willing to work all hours and make sacrifices to – essentially – satisfy my guilty white saviour complex.
Maybe that’s a little cutting: after all, a sense of moral purpose and the pursuit of meaningful work are values to live and stand by.
But, two years later, after missing holidays with my family, developing chronic migraines and unable to identify any other hobbies beyond the bassoon that I had once enjoyed (but no longer had time to play), I burnt out and quit UK education for a stint in an international school, and the luxury of an expat lifestyle.
Vivid memories of two recruitment videos remain with me from this time. In the first, a young man rides to school in the dark, and is the first in the building to switch on the lights. He excels at his job, cares for his students. At no point do we see him doing anything other than living and breathing teaching.
In the second, a young man wakes up, arrives at school, and we jump between his previous office job (dull) and his current teaching role (fulfilling). At dinner time, he talks about how great teaching is and then gets into bed, and the cycle repeats itself. At no point is there anything in his life other than teaching (and the back of his girlfriend’s head).
There is nothing incorrect about either advert: teaching is a brilliant and life-affirming career. And – let’s admit it – as teachers, we do love to regale our friends and family members with hilarious school anecdotes at every opportunity. The kids are the best bit. Indeed, both adverts are powerful appeals to potential recruits who want to do nothing but teach.
But for how long do we want to – or are we capable of – martyring our whole lives to our profession?
Surely, if we want to see improved teacher retention, we need recruitment campaigns that sell teaching as a career choice that allows for a life beyond the classroom?
This is where a recent video from Reach Teacher Training has got things so right. Like the videos previously mentioned, this advert follows two teachers from the start to the end of their working day, but the marketing team behind this piece have made some deliberate directorial decisions about the culture that new recruits can expect at Reach.
In the first iteration of the video – a 29 second clip – Reach dedicate 6 seconds to images of one of the teachers hugging her own child and waving goodbye at the door before she drives away. That is 21% of expensive marketing time given over to stating that teaching is a family-friendly career choice – at least at a Reach Academy.
In the second version of the video, Reach set aside a glorious 23 seconds (of 55 seconds in total, so 42% of the entire clip) to the life-friendly nature of their school. The first teacher joins her running club to run home with her pals in the sunshine. Meanwhile, we zoom in to the second teacher closing her laptop and checking her watch as she finishes her day. Her watch says 15:54 and, presumably, she’s on her way to school pick-up.
In both videos, we see the teachers enjoying animated conversations with their students. We see them delivering excellent lessons. We see them Making a Difference.
Indeed, the text that accompanies the social media posts sharing these videos reads: Join our community; Change lives; Train to teach.
But unlike those adverts that drew me into a military lifestyle of teaching that – as a 22-year-old with no real prior experience of the workplace – I could not sustain, these adverts state very clearly that the dream is possible. Teaching is a life-friendly career, state Reach, and one that you can enjoy for years to come around all the other beautiful moments that life will offer you.
Bravo, Reach Teacher Training, and the team behind your recent recruitment video.
Pride Month 2024 - Responding to homophobic language: guidance for schools using Oracy and No Outsiders

Written by Andrew Moffat
Andrew Moffat has been teaching for 25 years and is currently PD Lead at Excelsior MAT. He is the author of “No Outsiders in our school: Teaching the Equality Act in Primary Schools” and “No Outsiders: everyone different, everyone welcome”. In 2017 Andrew was awarded a MBE for services to equality and diversity in education and in 2019 he was listed as a top ten finalist in the Varkey Foundation Global Teacher Prize.
Ensuring equality for all cannot be achieved if any group of people feel they are unseen, unwelcome or feel targeted because of the person they are. As teachers, we strive to ensure that everyone feels seen, everyone feels welcome, and no one feels they have to hide their true selves, or parts of their identity.
In preparing children for life in modern Britain, we need to be clear and consistent in our efforts to make schools a safe place where children understand there are different ideas in society and prejudice may exist in the outside world, but prejudice and discrimination do not exist here, because in our school, there are “No Outsiders” and everyone is welcome.
Children are allowed to hold different views. I am a big champion of oracy as it encourages children to see both sides of a debate and understand it is possible to hold two views at one time. However, while different views are embraced, the othering of a group of people is not allowed. A child can disagree with a point of view and still show respect; this is the golden thread of a no outsiders ethos.
If a child chooses to use homophobic language, this must be tackled immediately. Children must understand there is no tolerance of prejudice at our school. It is the job of any adult to respond to homophobic language, as this is a safeguarding issue (KCSIE, 2023, “Children who are LGBT” page 51),
A quick response is; “Excuse me?” or, “What do you mean by that?” followed by, “And what do we say at our school?” to which the expected reply is “There are no outsiders”. Reiterate, “That’s right, there are no outsiders here, so you need to think about the language you are using. How are you going to put that right?”
All homophobic incidents should be recorded, and parents informed.
If homophobia arises in a debate where no individual is being targeted but there are attitudes forthcoming that need to be addressed, make sure they don’t go unchecked. An oracy framework enables us to challenge such attitudes effectively by asking the class to respond; “Would anyone like to respond to that?”. If the comment is offensive, for example if a child says, “gay people are wrong” it’s important that the adult responds immediately along the lines of;
“Can we think about the language we are using here… those ideas may exist in the outside world, but we need to be really careful about the words we use here. To say something is ‘wrong’ is different to saying, you ‘don’t agree’ with it. Do you want to re-phrase so that you are not othering anyone or being offensive?”
“What does the law say about this?” (The Equality Act, British law says it’s ok to be LGBT)
“What do we say at our school about different people?” (We say there are no outsiders, and everyone is welcome here.)
It’s vitally important the teacher addresses the attitudes while not giving their own opinion so we don’t get in to an argument or lead the children down any particular path. What we need to do instead is remind children it is ok to hold different views (“and that’s what makes this debate so interesting”) and we can still show respect and non-judgement. It’s ok to disagree with one another, the important thing is that everyone still feels they have a place here, including the child who is being offensive. It is the child’s views that are not welcome; the child is still welcome.
If a child brings their faith into the discussion; “My religion says it’s wrong”, respond in this way:
“You’re right, there are different views about this in different religions. And that’s the best thing about living in the UK- we have different views and beliefs, freedom of speech and democracy, and we have the Equality Act which protects religion and belief, so people are allowed to hold those views under British law. Who else is protected under the Equality Act? (disability, age, race, pregnancy and maternity, marriage and civil partnership, sex, LGBT) hmmm that’s interesting isn’t it – on the one hand you have religion and belief and on the other you have LGBT … both protected, both allowed… so I suppose we have to find a way to respect both views. We can co -exist without saying the other is wrong….”
And then open out the conversation, move it along using the oracy technique; “Who wants to build on that?”
Keep coming back to “That’s why we say there are no outsiders… we can have different opinions, and we can still respect each other. No one is pushed out because of their religion, their race, or because of their sexual orientation.”
I recognise that these conversations are not easy but they are important and we need to be having them with our children. My advice is to practice responses with each other as a staff team.
Here are some useful assembly links from www.no-outsiders.com:
https://no-outsiders-assembly.blogspot.com/2024/05/pride-2024.html
Assembly pictures : Football shirt (no-outsiders-assembly.blogspot.com)
Assembly pictures : football (no-outsiders-assembly.blogspot.com)
Assembly pictures : Bathroom (no-outsiders-assembly.blogspot.com)
Assembly pictures : Beano (no-outsiders-assembly.blogspot.com)
Assembly pictures : LGBT history month (no-outsiders-assembly.blogspot.com)
Assembly pictures : What is homophobia? (no-outsiders-assembly.blogspot.com)
Assembly pictures : Curly hair (no-outsiders-assembly.blogspot.com)
https://no-outsiders-assembly.blogspot.com/2024/06/veteran.html
South Asian Heritage Month: free to be me.

Written by Zahara Chowdhury
Zahara is founder and editor of the blog and podcast, School Should Be, a platform that explores a range of topics helping students, teachers and parents on how to ‘adult well’, together. She is a DEI lead across 2 secondary schools and advises schools on how to create positive and progressive cultures for staff and students. Zahara is a previous Head of English, Associate Senior Leader and Education and Wellbeing Consultant.
This year’s theme for SAHM is beautiful: free to be me. As we celebrate lived experiences, storytelling and authenticity, it seems only right that freedom and embracing our individual narratives is next.
This year’s theme has made me think where have I felt my most free? It’s not an easy question to answer. You see, growing up South Asian, (in my case, a British Pakistani Muslim, who’s family was born and raised in Africa), masking your identity can often feel normal, particularly when masking makes you feel safe in public, school and at work. Returning home, comes with its own comforts and conflict: finding joy in your culture and sticking out because you don’t really ‘fit’ within it either. Freedom then becomes a rather grey area and one that does not feel easily attainable.
Over the years, particularly I adulthood, there are a few spaces where I have come close to ‘free’: one was in my classroom. When teaching, my classroom was predominantly full of students who looked like me, shared similar lived experiences and most importantly we connected over an understanding of shared ambitions, aspirations and values. I felt free in an office with a colleague who shared my heritage; breaktimes and lunchtimes were full of laughter, candid conversations and asking each other, ‘what did your mum use to store atta in the kitchen?’, ‘were your sofas covered in shrink wrap too?’
Since then, I have felt most free in conversation with South Asian educators across the sector, most recently in conversation learning all about the wonders of Pehalwaan Juice (if you know you know…I definitely didn’t!). In many ways I share this with caution: for someone who works to amplify diversity, is there a problem if my freedom is sought and felt within my own community? Do I then just enjoy being a part of my own echo chamber?
The answer is no. Within these spaces diversity thrives. Diversity of thought, feelings, faith, work, experiences – being South Asian does not make us all one and the same and every South Asian friend, colleague and student I have connected with has a different story and identity. If anything, the freedom I feel in these spaces makes me more determined to centralise my identity in mainstream spaces too.
My childhood and teen years were branded with the term ‘coconut’ – in many ways, I didn’t think much of it then and I don’t think much of it now. What I do think about now though is how the identity of a ‘coconut’ lacked freedom. Consciously and subconsciously (and I really hope fellow South Asians can relate) I spent my childhood and adolescence straddling between several identities, depending on the audience – and I happened to be pretty good at it; I still am (we are pros when it comes to masking). I (still) do not know enough about my heritage, and I still don’t feel very ‘white’ either. Perhaps this is what imposter really means.
I studied all of this at university, wrote about it for my dissertation. 15 years later, specialising in a field that very much reflects the truth of my life couldn’t be more imperfectly perfect, no matter how much I question it on a daily basis (awareness and celebratory months are only one piece of the ‘work’). If anything, my experiences as a teacher and now EDI trainer, speaker and consultant are in some ways liberating and in other ways, revealing of just how far ‘we’ (marginalised and minorities in the West) have to go to be free.
South Asian Heritage is rich, diverse, nuanced and just huge – I am so naive and ignorant of its beauty. There is so much to learn. I’m not sure I’m free to be me just yet…but I think (and hope) we’ll get there soon.
In light of this and all of the learning and connections we have to make, I’m excited to share a space, network and group for South Asian Educators to connect, talk and be. Assistant Headteacher and Author, Yamina Bibi has said, the network will be a space ‘for anyone who is looking for a safe space for those of South Asian heritage. The challenges and issues facing South Asian Educators is somewhat different to those from other heritage groups as they are often thought of as the hard workers, obedient, quiet, shy, oppressed by colleagues and society in general. This network will support more educators to have their unique voices heard.’ We want this network to be collaborative, safe, empowering and a community where we can learn from one another too. Please Join us here!
LGBTQ+ teachers don’t receive the training and support they need

Written by Dr Adam Brett
Adam has completed a doctorate exploring the experiences of LGBT+ secondary teachers. A presentation of his findings can be found here. He also co-hosts a podcast called Pride and Progress, @PrideProgress, which amplifies the voices of LGBT+ educators, activists and allies.
Originally posted on The Conversation in May 2024:
https://theconversation.com/lgbtq-teachers-dont-receive-the-training-and-support-they-need-228162
Republished with permission of the author.
LGBTQ+ teachers report feeling stressed and even discriminated against in the workplace due to their identity. This is a problem when keeping teachers in their jobs is vital. Teaching is facing a crisis in both recruitment and retention: in 2021-22, more than 39,000 teachers quit the profession.
But there is no formal support or training offered to LGBTQ+ teachers by the Department for Education. Supporting the teaching workforce who identify as LGBTQ+ and making teaching a welcoming profession should be a priority for the government.
For LGBTQ+ teachers, working in UK schools may no longer be the deeply traumatic and dangerous experience it was under Section 28 of the 1988 Local Government Act, which was repealed in 2003. This law sought to ban local authorities and their schools from promoting the acceptability of homosexuality as a “pretended family relationship”.
But LGBTQ+ teaching staff continue to face challenges such as feeling unsafe in their workplace.
Throughout their careers, LGBTQ+ teachers are placed in the difficult position of deciding whether they should conceal or reveal their sexual or gender identity. This is not a decision they are trained to deal with, nor a decision they make just once. It is particularly tricky in schools where teachers must decide if, when, and how to be open with different groups – staff, students, parents, and others involved in school life.
As an LGBTQ+ former teacher, I know first-hand the emotional tax that comes with continuously negotiating LGBT+ visibility and identity within school.
Unsafe spaces
For my doctoral research I worked with 12 LGBTQ+ teachers from a variety of contexts, including faith, private, and single sex schools. The teachers took photos to represent the spaces where they felt most and least safe within their school, and described the significance of their photos.
The teachers changed how they behaved out of fear of being seen as LGBTQ+. They did this in particular in open or visible spaces, such as when on break duty, leading an assembly or in the staffroom.
In these spaces, the LGBTQ+ teachers were fearful of comments or incidents related to their identity that they felt unequipped to deal with. One teacher said:
I give my assemblies quite often, and I don’t hide my sexuality from anybody, so the student body knows that I’m gay … but when I’m doing my assemblies I feel, I feel scared and I don’t know if it’s because I know that they know that I’m gay and therefore, I’m like afraid of them … I don’t know hurling a slur or something.
By contrast, the teachers often described their classrooms as the spaces where they felt most safe. Here, they had created their own routines, relationships and systems.
Among the 12 participants, there were teachers who had been told not to discuss their sexual or gender identity. One teacher told me that they and others had been asked to sign a non-disclosure agreement in a Catholic school: “We weren’t allowed to talk about the fact [that we were gay],” they said.
These are extreme examples. Generally, though, the assumption of heterosexuality in schools can lead to personal questions and situations that LGBTQ+ teachers often feel unequipped to deal with.
Cisgender and heterosexual teachers might be asked about their partners and families and would feel no fear of retribution or backlash in answering those questions. But what might be an entirely unremarkable conversation for a heterosexual teacher might well be deeply fraught for an LGBTQ+ teacher. This can be understood as “heterosexual privilege”.
Despite thousands of the teacher workforce identifying as LGB+, they receive no formal support or training for the challenges that they are likely to experience in their career. Sending LGBTQ+ teachers into schools without adequate support or training will probably lead to these teachers experiencing discrimination and stress.
Some teacher training providers ensure that trainees from minority backgrounds receive training and support to help them face the additional barriers they may experience in schools. However, implementation remains inconsistent.
Future reforms to the Initial Teacher Training and Early Career Framework, which outlines the minimum entitlement for trainee and early career teachers, must reflect these challenges to ensure a minimum and equitable level of provision for LGBTQ+ teachers. If they don’t, fewer LGBTQ+ teachers will enter or remain in the profession. Students and families won’t see themselves represented, and young people won’t be equipped for life in a diverse society.
LGBTQ+ people have the potential to make exceptional teachers and leaders. With the right support, they can thrive in the profession and provide young people with the role models that they desperately need.
Should schools provide prayer spaces?

Written by Zahara Chowdhury
Zahara is founder and editor of the blog and podcast, School Should Be, a platform that explores a range of topics helping students, teachers and parents on how to ‘adult well’, together. She is a DEI lead across 2 secondary schools and advises schools on how to create positive and progressive cultures for staff and students. Zahara is a previous Head of English, Associate Senior Leader and Education and Wellbeing Consultant.
The recent High Court decision, ruling in favour of headteacher Birbalsingh’s decision to ban prayer spaces has created quite the media storm. The decision has raised concerns about the precedent it sets for schools creating safe spaces for students and staff, Muslim students and staff in particular. It has also raised conversations about what schools are for and how schools and workplaces can fulfill their obligation to adhere to the Equality Act and The Public Sector Equality Duty – and how they can get around it too.
The responses to the verdict reveal that we live in a society and online world in which Islamophobia and anti-Muslim hate is increasing; whilst we have ‘come a long way’ in overcoming Islamophobia since 9/11, a high court ruling like this makes me wonder if we’ve made any difference at all to the safety of Muslims for future generations? The verdict also reveals the disconnect that exists within the school system itself: we have some leaders who are not interested in creating unity and understanding within a diverse country – yet at the same time they ‘tokenistically’ take pride in multiculturalism too. And, we have other leaders in education giving us hope, embedding inclusive and equitable practices in everyday school life. I find it baffling that a simple question about prayer spaces ends up at the gates of a High Court. To me, this not only reveals a lack of unity and understanding in a school but also an absence of a critical skill that should be at the centre of schooling: listening.
Many educators and commentators have been sharing their concerns and outrage about the decision. It will also concern parents and students who regularly use prayer spaces in schools, maybe even at work (many teachers use prayer spaces too). It’s a disappointing decision and whilst several anti-woke keyboard warriors rejoice at the ruling, we cannot let it set a precedent for schools – and I don’t think it will. Schools absolutely should provide prayer spaces and they will continue to provide such safe spaces for students – it’s quite simply common sense. For this blog, examples and explanations are practical and experiential, based on what life is like ‘in school’. Whilst research and data are important, progress, collaboration and community cohesion are also nurtured by listening to the candid, lived experiences of staff and students in schools.
Time and space to pray
In line with the Equality Act, allowing students and staff to pray is reasonable and proportionate to a school and working day. It is comparable to allowing students to have break times, music lessons and god-forbid, toilet breaks. Different forms of prayer and spiritual practice are a part of nearly every faith. In Islam, praying 5 times a day is an integral part of the faith. It takes 5-10 minutes to pray. For the duration of that time, a prayer mat takes up just as much space as a two-seater desk. Depending on the time of year, prayer usually fits into a lunchtime. Just as schools host extracurricular clubs, music lessons sports fixtures and more, prayer can usually fit into this time too. It is not a big ask and it is not disruptive.
Some schools may have a designated prayer room, which is great. Other schools may allocate a classroom, usually near a space where a teacher is ‘on duty’ anyway; the last time I checked, prayer doesn’t require back flips, cartwheels or balancing on one’s head…the health and safety risks are fairly manageable. Some schools might even say, ‘if you need to pray and you have what you need with you (prayer mat, head covering, beads, holy book etc…), feel free to use a designated safe space. It does not need to be complicated.
Prayer spaces are not the problem
To blame prayer and collective worship for peer pressure and bullying is deflecting from the real problem. If children start praying as a result of seeing others pray, or if they simply observe with questions and curiosity, why is this such a problem? If they find it to be a positive experience, surely that can only be a positive learning experience. If the opposite happens, it’s not necessarily a problem either. Rather, it’s a teachable moment and reveals hostile attitudes any school should be aware of. Knowledge about the prejudices within our communities is the first step to safeguarding young people in education. ‘Cancelling’ or banning prayer spaces is not.
‘Banning’ or ‘cancelling’ (on and offline) doesn’t work. It is a power-based behaviour management tool fuelling a notion that education is based on ‘controlling the masses’. We all learn through conversation, discussion, listening, knowledge, understanding, boundaries and respect, not necessarily in that order. By no means are any of the latter ‘easy’ to achieve, but from working with teenagers I’ve found they’re open to a heated debate, discussion, learning, understanding and compromise.
School is a place of work and I’m not sure why we expect teenagers to just abide by ‘yes and no’ rules with little to no explanation. Plus, if they find a reasonable solution (like praying in a classroom for 10 minutes at lunchtime), what’s the big deal? Secondary school students are a few years away from further education and the workplace, which we all know thrives on innovation, creativity and autonomy. In this case, a blanket prayer ban in a school (their current place of work) completely contradicts the 21st century workplace they will inhabit. It doesn’t make sense.
‘It’s inconvenient: we don’t have time to police prayer spaces’
Like any theory of change, whether that be introducing a mobile phone policy or changes to a uniform policy, navigating any arising teething issues (by students, parents and the community), takes time and flexibility. None of this is impossible if it is built firmly into the school culture, relevant processes and policies. These policies and processes may be safeguarding, anti-bullying, behaviour management and curriculum. All of the above are part of a teacher’s and a school’s day-to-day functions; navigating prayer spaces is no different to introducing a new club or curriculum change. Plus, we somehow managed bubbles and one-way systems post-lockdown…I think schools are pretty well equipped to create a prayer space for all of a matter of minutes in a day!
Prayer is not ‘an add on’
Faith is observed differently, from person to person. It is a way of life, and an ongoing lived experience; for some it is an integral part of their identity and for others it is their identity. Prayer is a major part of several religious practices. Like some people are vegan and vegetarian, prayer is not just a choice and something to switch on and off – it is an intrinsic part of an individual’s life. Some individuals, as far as they possibly can, plan their days, weeks, holidays and more around prayer. Not only is it a religious obligation, it is also a source of wellbeing and peace. In a time where health and wellbeing are paramount in education, denying prayer spaces seems counterintuitive. Enabling some form of space (like we do options on a menu) for individuals to pray is a minimal request and something schools can do with minimal disruption. However, if cracks in the system are revealed and outrage spills online and at the High Court, there are bigger questions and concerns to address.
Schools don’t need to be ‘impossible’ or difficult spaces – and they shouldn’t be made out to be like this either. One high court ruling does not define the state of schooling in the UK. I have too much respect and experience (or maybe good fortune) of working in schools that enable, or at the very least, welcome conversations around inclusion, safety, flexibility and authenticity. None of the latter disrupts mainstream education and a student’s chances of attaining a grade 9. However, many other things do and those are inequitable opportunities, ‘belonging uncertainty’ (Cohen, 2022) and denying the identities of the young people we teach.
Diversifying Coaching in Education – A Funded Opportunity for the #DiverseEd Community to Train to Coach

Written by Yasmin Ariff
Yasmin Ariff is a Partner and Director of Education at the CVP Group. CVP Group specialise in professional coaching training for managers and business leaders. They create coaching cultures across UK organisations, supported by the National Apprenticeship Service.
I wish I’d found coaching earlier in my teaching career. It has made me a better person on so many levels. But it came at a cost. Having invested £8000 of my own money into coaching training, it’s fair to say, although it’s been worth it, it also broke the bank balance.
It made we wonder whether coaching would ever be a truly diverse and inclusive profession when only those with a higher-than-average income could afford the training. Even hiring a coach can cost around £100 per hour.
So, how can we, as leaders, democratise coaching in Education?
How can we create a pool of coaches that represent the diverse backgrounds of our Educators?
If only there was a government-funded training programme for aspiring coaches that removed the barrier of cost…
If only there was a coaching training programme that promoted and included a range of diverse educators…
Look no further!
CVP Group and #DiverseEd are partnering to deliver a funded training programme in October 2024 for aspiring coaches in England.
To apply, you will need to complete this #DiverseEd EOI and they will then send you the CVP ROI with the #DiverseEd Referral Code.
Introducing the Level 5 Coaching Professional Apprenticeship
Our unique approach supporting aspiring and existing diverse leaders will support you to:
- engage with your workforce
- promote active listening skills
- deepen your understanding of what motivates teams
- improve staff retention
- support other aspiring or existing diverse leaders
The 12 month apprenticeship programme is delivered online including an End Point Assessment.
The Level 5 Coaching Professional Apprenticeship enables learners to work towards a nationally recognised qualification that meets coaching professional body standards (ICF, EMCC and Association of Coaching). The coaching professional standard has been created by leading organisations with existing coaching cultures and expertise in leadership.
Figure 1. Organisations who created the coaching standard
In a group dedicated solely to Diverse Educators, you will cover coaching disciplines such as:
- how to plan and structure coaching sessions;
- cognitive behaviour techniques to reframe limiting beliefs;
- principles of neurolinguistic programming;
- schools of psychology such as Carl Rogers, Gestalt and Freud;
- leadership theory and change management;
- managing and celebrating diversity in your coaching practice;
- ethics and professional codes of conduct for coaches as well as how to demonstrate return on investment to stakeholders.
Over 12 months you will be provided with the tools you need to create a coaching model tailored to organisational needs.
Our #DiverseEd cohort will also have the unique opportunity to attend additional #DiverseEd sessions with Hannah Wilson to explore diversity, equity and inclusion in coaching further.
Figure 2. The Coaching Learning Journey
The apprenticeship requires the application of coaching skills in the workplace which will be tailored to fit into your day-to-day job role. Coaching apprentices will receive wrap around support throughout the year so they can apply their coaching skills in the workplace. Many of our current apprentices are using their coaching skills to develop different aspects of education such as:
- teaching and learning
- behaviour and attitudes
- well-being and leadership.
Ongoing careers guidance and support for apprentices includes attending a range of webinars delivered by expert coaches which demonstrate how your coaching skills support career advancement. In addition, there will be plenty of opportunities to develop personally through CVP’s well-being events, an online community and learning forum as well as your bespoke personal development plan, including an opportunity to win our Easter fitness hamper with CVP’s annual spring into fitness competition.
The #DiverseEd Coaching Community
We are building a #DiverseEd coaching community which will be the first of its kind.
We know the current coaching landscape in Education is not representative of the leaders it serves so we want to upskill educators as coaches in our community to empower each other.
CVP Coaching apprentices will be the first to pilot a funded coaching programme for the #DiverseEd community, where CVP coaching apprentices will have an opportunity to join the #DiverseEd Coaching directory.
The inaugural cohort will run October 2024 and we anticipate that places will be in high demand.
What Attendees are Saying About Us
Here’s what our current trainee coaches have to say about the programme:
“This course has been the perfect opportunity to keep learning and development at the heart of what I’m doing. It’s extremely well organised and resourced. Yasmin’s care, expertise and passion ensures we as the participants are motivated and supported every step of the way.”
Claire, Senior Leader Education.
“Great session, the demonstration where we got to see it in action was really powerful to have that practical example. It is about simple steps being done well. You have to learn the art (which can be complex) and then not let it cloud your basic best practice.”
Apprentice, Masterclass 2.
“The level 5 professional coaching course was thoroughly enjoyable and purposeful. I refined skills that were instantly transferable to the workplace but also deepened my reflective practice to understand how my own principles surface at work. I felt fully prepared going into to EPA and confident enough to show off my portfolio. Lots of elements in the portfolio I still use in my coaching sessions today. The course complemented full-time employment in education and didn’t seem too laborious as all the tasks seemed purposeful.”
Rosie, Assistant Headteacher
Join Us in October 2024!
To be eligible for funding you must meet the following criteria:
- Work 16 hours or more per week;
- Have lived in the UK / EU for 3 years or more prior to enrolment;
- Spend over 50% of your working week in England;
- Have a contract of employment.
Are you interested but not in employment? Do you live outside England? We are pleased to open this programme to diverse leaders beyond England on a self-funded basis. If you would like to have a conversation with one of the team at CVP Group to find out more, reach out to sarah@cvpgroup.co.uk
What Next?
Whether you have made your mind up or would just like to find out more about the course content, please complete the Register of Interest Form that #DiverseEd will send you and our coaching engagement team will contact you to set up a meeting.
I will be delivering a large part of the programme. With over 20 years’ experience in schools, I am looking forward to reconnecting with leaders to create powerful coaching cultures in schools.
To find out more about my own journey as a leader in education, visit my website here.
'Coaches Like Us': You Have to See It To Be It

Written by Hannah Wilson
Founder of Diverse Educators
‘You have to see it to be it,’ the quote from Billy Jean King, is a phrase we hear used a lot to challenge the lack of visible role models in society but also in our profession.
It is widely agreed that diverse representation is needed in every layer of the school system.
Our trust boards and governing bodies, our CEOs and Headteachers, our Senior Leader Teams are all people spaces that need diversifying. Alongside reviewing representation in our curriculum and in our libraries, for our learners, we also need to review it for our staff. (This is why we host a #DiverseEd World Book Day event each year to amplify authors from our network).
There is a lot of continuing work to be done to disrupt, to dismantle, to diversify these different spaces and to review who gets to occupy them.
But there are other educational spaces for us to also review:
- Who recruits, develops and mentors our trainee teachers?
- Who recruits, develops and mentors our early career teachers?
- Who recruits, develops and mentors our aspiring leaders?
- Who recruits, develops and coaches our existing leaders?
When you review these spaces you will often find a homogenous team, a team who mainly hold majority identities.
So how are the trainers, the mentors and the coaches being trained to become conscious of their own identity, to become confident in addressing their own privilege and to become confident in disrupting bias in the many forms through which it can manifest?
How trauma-informed are the trainers, the mentors and the coaches in supporting individuals who have experienced identity-based harm?
The Church of England Foundation for Educational Leadership launched a brilliant pipeline programme to nurture leaders from a global majority background called Leaders Like Us a couple of years ago, in partnership with Aspiring Heads and the Institute for Educational & Social Equity. This programme is a gamechanger for our education system and our future workforce.
So let’s all consider what Trainers… Mentors… Coaches … ‘Like Us’ would look like.
If we put a spotlight on ‘Coaches Like Us’ as a school, college, trust, SCITT, Teaching School Hub and localities we need to ask ourselves:
- Who gets to be coached?
- Who gets to be The Coach?
- Who gets invested in?
- Who gets nurtured to flourish?
- Who gets supported to progress?
And most importantly, do people get to choose their coach? Or what has become a common phenomenon – does a coach get chosen for them?
Coaching is about creating a safe space. About having a confidential conversation. About exploring how one is feeling. About being vulnerable and open. If your coach is your line manager or someone you work closely with – someone who might appraise your performance or sit on a promotion panel – we are in muddy waters.
What difference would it make for an aspiring leader to self-select a coach who resonates with them? A coach who shares their identity? A coach who has walked their walk?
Some final thoughts:
- How might being coached or becoming a coach help diverse educators stay in the system?
- How might being coached or becoming a coach help diverse leaders climb up the leadership ladder?
- How might being coached or becoming a coach help us tackle the glass ceiling and the concrete ceiling in the education system?
To help our clients, who have asked for our support in diversifying their coaching pools, we have created a #DiverseEd Coaching Directory:
- You can find 25+ coaching profiles here.
- You can meet our coaches through our video gallery here.
- Get in touch if you are a coach who would like to be added or if you are looking for a coach and would like to be connected here.
Harmony in Heritage: Sharlene-Monique Unveils 'A New Life' For World Book Day

Written by Sharlene-Monique
Sharlene-Monique is a London based singer-songwriter, author and broadcaster. She is known as a versatile, passionate, authentic, collaborative creator and performer. Her three concept projects Destiny, Perspectiveand Raw & Honest Love combine evocative, soulful vocals with deeply inspiring songs of empowerment, love and self-acceptance with music to move and soothe the soul and spirit. As an independent artist and lead vocalist Sharlene-Monique has toured widely in Europe including as a support act for a 15 date UK tour with the pop legend Gabrielle.
Renowned Singer-Songwriter-Broadcaster Sharlene-Monique is set to release her second book, A New Life, a heart-warming picture story celebrating the hope, courage, and determination of the Windrush generation. Scheduled for release on Tuesday, March 5, 2024, for World Book Day. Sharlene-Monique navigates the loss of her grand-parents by sharing their inspiring journey in A New Life. The book recounts the true story of Winston and Mavis, who, in 1958, embarked on a courageous journey from Jamaica to London, laying the foundation for a new life for their family.
The experiences of their great-granddaughter, Tahlia, unfold as a poignant narrative, resonating with young readers aged 3-7. It is made all the more special by the viral TikTok video that captured the spirited dance of Sharlene-Monique’s 90-year-old grandparents, viewed over 500,000 times across multiple social media platforms.
A New Life stands as a valuable resource for children, offering insights into the Windrush generation’s experiences. It sparks conversations about family stories, resilience, and the passing down of talents and interests through generations. Serlina Boyd, founder of Cocoa magazine, praises the book as “a beautiful picture book that tells the story of the brave arrival of Tahlia’s Great-Grandparents embarking on their new life in Britain. A wonderful read for the whole family.”
Sharlene-Monique is known for; her heartfelt song ‘Thank You’, released in June 2023 to commemorate the 75th anniversary of the Windrush generation which continues to make waves and was featured on ITV, her recent hosting of the Melanated Stories documentary series on TBN UK and a supporting role in the 15-date tour with UK pop legend Gabrielle showcase her multifaceted talents. Sharlene also continues to sing with the Kingdom Choir since their unforgettable performance at the 2018 Royal Wedding in front of a global televised audience of 2 billion people. With a background in education and as an award-winning children’s choir conductor, Sharlene-Monique adds depth to her artistic endeavours.
Reflecting on the book, Sharlene-Monique shares, “When I shared the video of my grandparents dancing, I had no idea the response would be in the thousands, it brought so much joy to people. This book will ensure their legacy will live on for many years to come, and I am so proud of that.”
A New Life: Available for pre-order now via sharlenemonique.com
Available at amazon.co.uk Tuesday, March 5, 2024
For interviews and more info, please contact sharlenemoniq@gmail.com
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Is there a hierarchy of protected characteristics?

Written by Hannah Wilson
Founder of Diverse Educators
One of the questions we regularly ask in our DEI training for schools, colleges and trusts is which of the protected characteristics are visible within your context.
This question is deliberately wide and can be interpreted in a couple of different ways:
- Which of the 9 PCs are visible? i.e. which ones can we see as some are hidden/ invisible.
- Which of the 9 PCs are visible? i.e. which are present in our community and thereby which are missing or do we not have/ know the data to confirm they are present.
- Which of the 9 PCs are visible? i.e. which are being spoken about, invested in, have we received training on.
Often people ask do we not mean – which is a priority? And we emphasise to focus on visibility and explain the gap between intention and impact as there is likely to be some dissonance between what is happening and how it lands.
The reflections and discussions across a full staff will surface some of the disparities of what is being paid attention to. Moreover, it will also highlight the difference in perspectives across different groups of staff – groups by role/ function and groups by identity.
A key thing for us to reflect on, to discuss and to challenge ourselves to consider is that there are nine protected characteristics – so are we thinking about, talking about, paying attention to all of them simultaneously? Are we balancing our approach to create equity across the different identities? Are we taking an intersectional lens to consider who might be experiencing multiple layers of marginalisation and inequity?
We encourage schools to lean into DEI work in a holistic and in an intersectional way, as opposed to taking a single-issue approach as our identities are not that clean cut. We worry that some organisations are focusing on one protected characteristic per year, which means that some people will wait for 8-9 years for their identity to be considered and for their needs to be met. This is also a problem as we generally spend 7 years in a primary context and 7 years in a secondary context so all 9 would not be covered in everyone’s educational journey.
Trust boards, Governing bodies, Senior leader teams do not sit around the table and decide that some of the protected characteristics are more important than others, but there will be a perception from outside of these strategic meeting spaces that there is a hierarchy. i.e. different stakeholders will have differing opinions that in this school we think about/ speak about/ pay attention to/ deal with XYZ but we do not think about/ speak about/ pay attention to/ deal with ABC.
Another thing to consider about the perceived hierarchy is regarding which of the protected characteristics we are expected to log. If all 9 of the protected characteristics are equal, why do schools only need to log and report on two of them for the pupils’ behaviour and safety – we are expected to track prejudiced-based behavioural incidents of racism and homophobia? Does this mean that transphobia, islamophobia, ableism and misogyny are less important? Does this mean we are holding the student to account but not the staff?
One solution to this specific imbalance is to move from a racist log and a homophobia log to a prejudice log. A log that captures all prejudice, discrimination and hate. A log that captures all of the isms. A school can then filter the homophobia and racism to report upwards and outwards of the organisation as required, but the organisation’s data will be richer and fuller to inform patterns of behaviour and intervention needs.
CPOMs and other safeguarding and behaviour software systems enable you to tailor your fields so see what capacity yours has to add in extra fields. You can then log all prejudice and track for trends but also target the interventions. We have been working with a number of pastoral leaders and teams this year to grow their consciousness, confidence and competence in challenging language and behaviour which is not inclusive and not safe. We are supporting them in making their processes and policies more robust and more consistent to reduce prejudice-based/ identity-based harm in their schools.
Another consideration alongside the student behaviour logging and tracking is to also consider the logging of adult incidents. Do our people systems capture the behaviours e.g. microaggressions and gaslighting that the staff are enacting so that these patterns can also be explored? Do our training offers for all staff, but especially leaders and line managers empower and equip them to address these behaviours?
So as we reflect on the question: Is there a hierarchy of protected characteristics?
Consider how different people in your organisation might answer it based on their unique perspective and their own lived experience. And then go and ask them, to see how they actually respond so that you become more aware of the perception gap – if we do not know it exists, we cannot do anything about it – and the learning is in the listening after all.
Safeguarding Inclusion: Nurturing Diversity in Educational Settings

Written by Caroline Anukem
Caroline Anukem is Equity, Diversity and Inclusion Lead at Beaconsfield High School in the UK. She is a driving force, a change-maker, and a relentless advocate for equity.
In the intricate cosmopolitan British society, the journey of being black and British often interconnects with the educational landscape in profound ways. From the halls of primary schools to the lecture theatres of universities, the quest for inclusion and diversity shapes the experiences of students and educators alike. As someone who has navigated this first-hand, I have come to understand the vital role that practice and policy play in safeguarding the well-being and success of every individual within these institutions.
Reflecting on my own educational journey, I recall moments of both triumph and tribulation. From the early days of primary school to the complexities of university life, I encountered an array of challenges and opportunities that shaped my sense of self and belonging. In the midst of this journey, the importance of representation and inclusivity became abundantly clear. Seeing individuals who looked like me in positions of authority and influence instilled a sense of pride and possibility, while the absence of diverse perspectives served as a reminder of the work that still needed to be done.
When I applied for the role of Equality, Diversity, and Inclusion (EDI) Lead. Initially, it struck me as a novel and innovative approach to promoting inclusivity within the educational setting. However, as I delved deeper into the role and its implications, I came to realise the profound parallels between EDI and safeguarding.
Just as safeguarding measures are in place to protect the physical and emotional well-being of students, EDI initiatives serve to safeguard the diversity and inclusion of all individuals within the educational community. From ensuring that curriculum materials reflect a diverse range of perspectives to implementing policies that promote equality of opportunity, the role of an EDI Lead is multifaceted and far-reaching.
In many ways, the principles of safeguarding and EDI are intertwined. Both prioritise the creation of safe and supportive environments where individuals feel valued, respected, and empowered to thrive. Just as safeguarding protocols employ a triage system to prioritise the most urgent needs of students, EDI initiatives must also adopt a strategic and targeted approach to address the unique challenges and barriers faced by marginalised communities.
One of the most profound benefits of a truly inclusive and diverse educational environment is the transformative impact it has on individuals and communities. When students see themselves reflected in the curriculum, when they encounter diverse perspectives and experiences in the classroom, it enhances a sense of belonging, wellbeing and empowerment which will ultimately correlate to improved academic achievement. It cultivates empathy, resilience, and a deep appreciation for the richness of human diversity.
As an EDI Lead, my role is not just about implementing policies and practices; it is about embedding a culture of inclusivity and respect that permeates every aspect of school life. It is about amplifying the voices of marginalised communities, challenging systemic barriers, and championing the rights of every individual to learn and thrive in a safe and supportive environment.
The journey towards creating truly inclusive and diverse educational settings is a collective endeavour that requires commitment, collaboration, and courage. This has prompted Beaconsfield High School (BHS) to take the bold step of hosting our first EDI conference in April this year. We will focus on highlighting the parallels between safeguarding and EDI. We will strive to communicate better understanding of the interconnectedness of these principles and the profound impact they have on the well-being and success of students.
In conclusion, the journey from the simplicity of my village education in Liverpool to the vibrant inclusivity of BHS is a testament to our progress. Yet, it serves as a reminder of how much further we can go. As an EDI Lead, my commitment is to develop a learning environment thriving on differences, not just educating minds but nurturing hearts, building lasting friendships, relationships and encompassing the British Values in our daily practices. The journey toward a more inclusive and equitable educational landscape continues, one story at a time.